I just about died when I saw the infomercial on it tonight. Seriously, I thought my heart stopped. I am a hair dresser trying daily to help women update their look. I can't tell you how many women love to do the beehive back comb thing they've been doing since the 60's. 

I don't know what the excuse is for younger girls doing it. They must have just learned it from their mothers. It's the worst in Utah. Going to beauty school there, I couldn't get away from it. I did however convince some to let it go. "There are other ways!" I'd plead. "Use a volumizing shampoo and conditioner. Try a root lifter and thickening styling product. Round brushes can do amazing things!" That's when it started. I was on a mission to rid the world of snarling their hair in to balls on their heads to create volume. This mission was put on hold when I moved to Vegas. Two words: Show Hair. I was back combing and ratting like there was no tomorrow. But this was for a SHOW on a STAGE, not to go to the MALL or heaven forbid CHURCH. I knew it had turned into an epidemic when this girl showed up with what appeared to be HORNS. She had back combed her hair on each side of her head but not the middle. It looked so crazy I wanted to dig my fingers in to her head and start shaking and scratching until she looked like my current facebook picture.
"You want volume?? I'll show you volume!" But I left her alone and just sat behind her each week and stared in wonder: "What's in there? Is that just her hair? It couldn't possibly be snarled ratty hair. It's too big! How? Why?"
I don't know what to do. With this woman's invention, there is no more fighting the big nasty snarl poof. She's made it a staple in our society and she is reeping the monetary benefits. You can watch a video of it here. (I must warn you though, you might want to kill Roy Orbison before it's over.) Do you think the girl with the horns will buy two and put one on each side of her head? Oh how I hope and wish...
**Amy Winehouse